Your partner for every ride.

Cavalli Group is an international organisation with strong, established brands, built on nearly a century of experience in the equestrian world.
We develop products and partnerships that support the progress of every rider, retailer and professional; founded on high quality, craftsmanship and an intense passion for horses.
Our strength is our versatility: a diverse range of our own brands, distribution brands, expertise and people who know truly understand the sport.
Whether you work on the shop floor, in the stable or ride in the arena, we are here to support you and your customers.

Mission  
We create equestrian products that make every moment with your horse special. We combine sophisticated designs, innovative functionality and materials to strengthen a harmonious partnership between rider and horse.Driven by expertise and a deep dedication to the sport, we support everyone who shares our passion, across all disciplines and levels.

Vision
We aspire to be the favourite brand in the equestrian world.An organisation that leads in versatility, responsibility and a genuine commitment to the well-being of horse and rider. We want to shape the future of the sport by respecting its history and continually advancing it.

Our values

Versatile
Since 1928, we have operated at the heart of equestrian sport with versatility as a key component of our identity. Our rich history has taught us to evolve with the times. We cherish our heritage, but always look ahead so we can continue to offer you and your horse precisely what you need.

Accessible
We believe in a true connection: between horse and rider, brand and community. Everyone should feel welcome and appreciated. We build relationships anchored in trust, warmth and respect.

Passion
Our passion is rooted in the heart of the sport. It drives our commitment to deliver quality and act with integrity in everything we do, every day.

Welfare first
As ambassadors of equestrian sport, the welfare of the horse is always our highest priority. We devote care, knowledge and love to creating a responsible future for the sport.


An organisation with a rich history

Cavalli Group builds on generations of craftsmanship and entrepreneurship in the equestrian sector.
Our experience in production, innovation and international trade dates back to 1928.
We work with globally trusted brands and with people who ride, train, coach or breed horses or work with horses daily. This unique combination of history, expertise and passion makes us agile, creative and ready for the future.

Our origins

Cavalli Group is the result of two companies with deep roots in equestrian sport: Bieman de Haas and Equine Industry. Both organisations share the same important principles: passion for the profession, love for horses and the ambition to support riders worldwide.

Bieman de Haas

Bieman de Haas was founded in 1928 and began as a regional supplier of equestrian products. From its modest beginnings, the company has evolved over almost a century into an international organisation with strong brands and an extensive national and international network.
Over the years, Bieman de Haas has acquired a strong combination of craftsmanship, practical knowledge and a clear understanding of riders’ needs.
Bieman de Haas developed strong brands such as:

• BR (since 1988): renowned for quality, innovation and stylish seasonal collections;
• ANKY® (part of Bieman de Haas since 2012): technically functional and fashionable clothing with high-tech materials;
• Premiere: accessible quality for horse and rider;
• WHIS®: global market leader in wireless instruction systems.

These brands are used daily by recreational riders, ambitious amateurs and professionals all over the world.

Equine Industry

Equine Industry was founded in 2007 through a collaboration between brothers Teun and Bas van Riel.
Teun has inside knowledge of equestrian sport, Bas contributed technical skill and craftsmanship.
Together they created TRUST Equestrian: high quality handcrafted bits that are used by top-level riders over the world.The company continued to grow around TRUST. ONE Equestrian was added to offer a practical line for general stable products. The range was also supplemented with carefully selected premium brands such as KEP Italia, EGO7 and Cavalor. Equine Industry has always been characterised by its personal and committed way of working and short lines of communication. Today, that mentality, craftsmanship and passion for sport form a vital part of Cavalli Group's DNA.

A strong united foundation

Cavalli Group was created by combining the experience of Bieman de Haas with the premium expertise and international service of Equine Industry: an organisation with a rich history, strong brands and people who live and breathe equestrian sport every day.

How we work

Cavalli Group believes in working as a team: transparent, committed and equal. Connection is key - with each other and with the sport that unites us. You can rely on clear communication, honest advice and solutions that make your daily work easier. We stand alongside you and actively work with you, as partners sharing the same goals.

We don’t work for you. We work with you.

Moving forward together

Cavalli Group is a promise to everyone who works with and cares for horses.
A promise to create products that really make a difference, to build partnerships that feel authentic and to support the sport with knowledge, care and commitment.
Together, we ensure that horse and rider always remain central.

Cavalli Group
Your partner for every ride.